FADER Uncovered Podcast with Mark Ronson

Design System & Comms Strategy

The FADER Uncovered wasn’t just a podcast—it was a cultural time capsule hosted by Mark Ronson, where icons pulled back the curtain on their careers. From comms to collabs, I helped bring it to life across every channel, making sure the rollout hit as hard as the conversations.

Company

The FADER

Services

Social Media Director

Strategist

Designer

Timeline

2021 - 2022

Industries

Music

Ask

Develop and execute a social media strategy for The FADER Uncovered, a podcast hosted by Mark Ronson, while managing artist relations and promotional content.

Challenge

Create a distinctive and cohesive visual identity that reflects abovo’s mission of representing the next generation of female and non-binary photographers and directors while ensuring consistency across various platforms.

Challenge

Balancing the demands of high-profile artist schedules, securing approvals from management teams, and creating engaging digital content that resonated with The FADER’s audience—all within fast-paced production cycles.

Approach

As Social Media Director, I worked closely with artist management and publicists to coordinate interviews and finalize discussion topics. Beyond social strategy, I took on additional roles, including scheduling content, overseeing approvals, and producing creative promotional assets to amplify each episode’s reach.

Impact

The podcast successfully engaged both loyal FADER fans and new listeners, generating buzz around exclusive interviews with iconic musicians. Strategic social campaigns boosted audience engagement and strengthened The FADER Uncovered's presence in the digital space.

Prev Project

Prev Project

Prev Project

Prev Project

Prev Project

Prev Project

|

Next Project

Next Project

Next Project

Next Project

Next Project

Next Project

Back to top