I’m Janiel—a creative strategist and storyteller with 10+ years of experience across design, communication, and marketing. For the last five, I’ve been deep in product design at IBM, turning enterprise complexity into clean, human-centered experiences (read: less chaos, more clarity).


My background bridges big-picture thinking and pixel-level precision. I’ve led digital rollouts, consulted on brand strategy, and designed systems that actually scale. Whether I’m shaping a user journey or sharpening a brand voice, I bring curiosity, context, and just enough Virgo energy to make sure the details don’t slip.

Consulting & 
Prospecting Brand Strategy

  • Brand Strategy

  • Research & Insights

  • Content Marketing

  • Concept Creation & Strategy


Creative 
Direction & 
Design

Creative Direction & 
Design

  • Product Design

  • UX & UI Design

  • Branding & Identity

  • Visual Design

  • User Experience Research

  •  Illustration