Abovo

Agency Branding

Abovo means “from the beginning,” so we designed a logo that could carry the weight of a new era—elevated, inclusive, and unmistakably hers. A women ran collective rewriting the industry, from the ground up.

Company

TWIGMITTT*

Services

Visual Design

Strategist

Timeline

2019

Industries

Fashion

Ask

Refine abovo’s existing logo system and develop a unique visual language that spans every touchpoint of the brand, both physical and digital.

Challenge

Create a distinctive and cohesive visual identity that reflects abovo’s mission of representing the next generation of female and non-binary photographers and directors while ensuring consistency across various platforms.

Challenge

Create a distinctive and cohesive visual identity that reflects abovo’s mission of representing the next generation of female and non-binary photographers and directors while ensuring consistency across various platforms.

Approach

We refined abovo’s logo system to enhance its recognizability and developed a comprehensive visual language, including typography, color schemes, and design elements. This system was applied consistently across all brand touchpoints, both physical and digital, to effectively communicate abovo’s commitment to diversity and innovation.

Impact

The updated visual identity strengthened abovo’s brand presence, resonating with both artists and clients. This cohesive branding reinforced the agency’s dedication to inclusivity and connection, enhancing its appeal within the fashion, beauty, entertainment, and lifestyle industries.

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